Welcome to Brown Living, where our journey is about making sustainability a household norm.

I'm Chaitsi Ahuja, Founder & CEO, and this is my story.

Chaitsi Ahuja - Founder of Brown Living

The Spark of Change

Everyone has a story of how it all began, and here's ours. I feel lucky to be blessed with friends with curious minds—artists, travelers, business professionals, and designers who are all pure environmentalists at heart. I still remember an evening on my way home from work, I was on a phone call with a few of them discussing the global crisis of climate change and plastic pollution. We were all witnessing it every day but didn't know what to do about it or where to begin. It was clear that the problem was vast. India alone dumps 6 million tonnes of plastic every year, while more than 8 million children live in urban slums dangerously close to contaminated natural resources. Unfair labor wages, inadequate waste management, and heaps of human waste in landfills added to the devastation.

This conversation was a tipping point for me. It questioned my value system and everything I had done for both work and leisure. I knew I had to shake things up and get out of my comfort zone. I decided to choose entrepreneurship for a cause, and that cause was sustainability.

A Personal Journey

Ever since I was a child, I’ve been in awe of Mother Earth. Growing up, I spent a lot of time with plants in my home garden. I turned vegan at a young age, made my own soaps and body butters, and always tried to be more conscious with my consumption. The journey towards going plastic-free didn't happen overnight. Becoming a zero-waste and sustainable home is a process that takes time, but it's a challenge worth undertaking. All you need is a mindset to change the way you consume.

I started with small changes, like switching to a bamboo toothbrush or a shampoo bar. These baby steps helped me and my family start thinking about larger lifestyle changes. I became obsessed with understanding ingredients, methods, and packaging materials for products in my home and around me. I took courses to study the impact of production, consumption, and circular design for sustainability.

Before replacing all the plastic items in my house, I made sure to use them up first because sustainability is also about "using what you already have first." When it was finally time to buy new products, I replaced items like toothbrushes, soaps, face washes, shampoo bottles, and deodorants. These were the first steps towards bringing about a visible and tangible change in my own home.

  

The Birth of Brown Living

The concept of Brown Living was first conceived during my quest to find solutions to the plastic problem and the overconsumption of unsustainable products. As an eternal optimist, I began unlearning consumerism and fast fashion, going back a few decades to when things were better. I realized that the problem wasn't just the management of human waste but our consumption patterns themselves. This was my calling, and Brown Living evolved into a marketplace format.

I wanted to show millennials and Gen Z that there is a better way to consume and that making the switch is possible. This vision is supported by Brown Living's Directory of India's Truly Sustainable Brands, showcased on our platform.

Being an experiential marketer by virtue of my career and a nature lover by birth, it is fulfilling to combine my skillset with my curiosity on the subject, amplifying awareness of the issue at large. The silver lining of this whole experience is building a team of curators who now look at brands and products from the perspective of The Brown Lens. We are constantly on the lookout for sustainable ways to live and find everyday products to switch to in order to lead more sustainable lives.

Our Mission

At Brown Living, our sole aim is to help our customers transition into an earth-friendly lifestyle starting from their homes. We aspire to be the preferred destination for those who want to make informed choices and shop consciously, with the least damage to the environment. We believe in taking small steps that lead to significant changes.

Our mission is to make sustainability mainstream. We know that living a sustainable lifestyle can be challenging, but it doesn't have to be daunting. It's about making better and kinder choices, one step at a time. We are here to support you on this journey, providing products and solutions that make it easier for you to live sustainably.

Building a Community

Brown Living is not just a marketplace; it's a community of like-minded individuals who are passionate about sustainability. We believe in the power of collective action and the impact we can make together. Our platform is designed to be a resource for those who want to learn more about sustainable living, share their experiences, and support each other.

We are committed to transparency and honesty in everything we do. We carefully select the brands and products we showcase, ensuring they meet our strict criteria for sustainability. We believe in supporting ethical practices, fair labor, and environmentally friendly production methods.

Join Us

We invite you to join us in this movement. Let's make sustainability a part of our everyday lives. Together, we can create a better world for ourselves and future generations. Start with small changes, like switching to eco-friendly products, and gradually make more significant lifestyle changes.

At Brown Living, we are here to help you every step of the way. Our team of curators is always on the lookout for the best sustainable products to help you live a more eco-friendly life. We believe in the power of informed choices and conscious consumption.

Thank you for being a part of our journey. Let's make a difference, one step at a time.

---

Chaitsi Ahuja  
Founder, Chief Curator & CEO
Brown Living

284,405

Kgs Plastic Saved

588,000

CO² Kgs Offset/Year

29,400

Trees Planted

2,088

in Rural India

Everything delivered, without the waste.

We ship everything 100% Plastic-Free in an up-cycled or 100% post-consumer box with paper wrapping and a 100% natural water-activated paper tape that is made with paper & a plant-based starch glue. 

Shop Now

Looking for a Gift? Give a Gift of Choice.

Opt for the Brown Living Sustainable Gift Card and empower your recipient to pick their perfect gift from our store!

With a variety of denominations available, our digital gift vouchers are perfect for last-minute gifts and are incredibly eco-friendly with minimal waste.

Plus, enjoy the convenience with no extra processing fees.

Give the gift of choice and sustainability!

Gift Now
Sustainable Gift Card | Verified Sustainable Gift Cards on Brown Living™

Recently Viewed

Best Sellers

View All →
10% OFF
Limeade Bliss Women's Flip Flop Sandals | Verified Sustainable Womens Flip Flops on Brown Living™Limeade Bliss Women's Flip Flop Sandals | Verified Sustainable Womens Flip Flops on Brown Living™
Sale price₹1,345 Regular price₹1,495
Choose Options
10% OFF
Rainbow Breeze Women's Flip Flop Sandals | Verified Sustainable Womens Flip Flops on Brown Living™Rainbow Breeze Women's Flip Flop Sandals | Verified Sustainable Womens Flip Flops on Brown Living™
Sale price₹1,345 Regular price₹1,495
Choose Options
10% OFF
Indigo Wave Women's Flip Flop Sandals | Verified Sustainable Womens Flip Flops on Brown Living™Indigo Wave Women's Flip Flop Sandals | Verified Sustainable Womens Flip Flops on Brown Living™
Sale price₹1,345 Regular price₹1,495
Choose Options
Sustainable Hemp Tableware - Set of 18 | Verified Sustainable Table Essentials on Brown Living™Sustainable Hemp Tableware - Set of 18 | Verified Sustainable Table Essentials on Brown Living™
Sale price₹2,799
Sustainable Hemp Tableware - Set of 12 | Verified Sustainable Table Essentials on Brown Living™Sustainable Hemp Tableware - Set of 12 | Verified Sustainable Table Essentials on Brown Living™
Sale price₹2,249
AvoMoringa Cold Pressed Hair and Skin Oil - 30 ml | Verified Sustainable Face Oil on Brown Living™AvoMoringa Cold Pressed Hair and Skin Oil - 30 ml | Verified Sustainable Face Oil on Brown Living™
Sale price₹1,350
Daivik Triple Tea Bliss Gift Hamper | Verified Sustainable Gift Giving on Brown Living™Daivik Triple Tea Bliss Gift Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,750
Daivik Wellness Bliss Gift Hamper | Verified Sustainable Gift Giving on Brown Living™Daivik Wellness Bliss Gift Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹2,250
Daivik Indulgence Body Care Gift Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,350
Daivik Grandeur Body Care Gift Hamper | Verified Sustainable Gift Giving on Brown Living™Daivik Grandeur Body Care Gift Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,780
25% OFF
Naturally Activated BHA Clarifying Serum - 30ml | Verified Sustainable Face Serum on Brown Living™Naturally Activated BHA Clarifying Serum - 30ml | Verified Sustainable Face Serum on Brown Living™
Sale price₹1,724 Regular price₹2,299
Traditional Self Care Hamper | Verified Sustainable Gift Giving on Brown Living™Traditional Self Care Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,699
Gulab Gift Hamper | Made with Organic Flowers | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,299
Pahadi Rosemary Range Hamper | Verified Sustainable Gift Giving on Brown Living™Pahadi Rosemary Range Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,399
Walk in the Mountains - Pahadi Self - care Ritual | Verified Sustainable Gift Giving on Brown Living™Walk in the Mountains - Pahadi Self - care Ritual | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,299
11% OFF
Diwali Radiance Gift Hamper | Verified Sustainable Gift Giving on Brown Living™Diwali Radiance Gift Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹2,499 Regular price₹2,799
10% OFF
Diwali Festive Celebration Hamper | Verified Sustainable Gift Giving on Brown Living™Diwali Festive Celebration Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,799 Regular price₹1,999
10% OFF
Sustainable Diwali Gift Hamper | Verified Sustainable Gift Giving on Brown Living™Sustainable Diwali Gift Hamper | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,799 Regular price₹1,999
10% OFF
Peacock Festive Gifting Box - Diwali Gift | Verified Sustainable Gift Giving on Brown Living™Peacock Festive Gifting Box - Diwali Gift | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,259 Regular price₹1,399
10% OFF
Diwali Diya Hamper Box - Diwali Essentials | Verified Sustainable Gift Giving on Brown Living™Diwali Diya Hamper Box - Diwali Essentials | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,259 Regular price₹1,399
Wine Ajrakh Tencel Kurta Set | Verified Sustainable Womens Kurta on Brown Living™Wine Ajrakh Tencel Kurta Set | Verified Sustainable Womens Kurta on Brown Living™
Sale priceFrom ₹3,499
Choose Options
17% OFF
Longpi Black Pottery Wall Plate - Round | Verified Sustainable Wall Decor on Brown Living™Longpi Black Pottery Wall Plate - Round | Verified Sustainable Wall Decor on Brown Living™
Sale price₹1,500 Regular price₹1,800
4% OFF
Zero Waste Bath & Body Gift Bundle | All in One Hair & Skin Care Set | Verified Sustainable Gift Giving on Brown Living™Zero Waste Bath & Body Gift Bundle | All in One Hair & Skin Care Set | Verified Sustainable Gift Giving on Brown Living™
Sale price₹1,330 Regular price₹1,379
8% OFF
Your Self Care Necessities Gift Bundle | Verified Sustainable Gift Giving on Brown Living™Your Self Care Necessities Gift Bundle | Verified Sustainable Gift Giving on Brown Living™
Sale price₹2,250 Regular price₹2,450
Single Doll - Jyotsna - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,250
35% OFF
Super Smooth Handmade Cast Iron Dosa Tawa | Verified Sustainable Cookware on Brown Living™Super Smooth Handmade Cast Iron Dosa Tawa | Verified Sustainable Cookware on Brown Living™
Sale price₹1,350 Regular price₹2,079
2% OFF
Off - White Hemp Yoga Bag | Verified Sustainable Gift Bags on Brown Living™Off - White Hemp Yoga Bag | Verified Sustainable Gift Bags on Brown Living™
Sale price₹2,165 Regular price₹2,220
12% OFF
Soap Stone Handmade Traditional Curd Setter/ Storage Container | Verified Sustainable Cookware on Brown Living™Soap Stone Handmade Traditional Curd Setter/ Storage Container | Verified Sustainable Cookware on Brown Living™
Sale priceFrom ₹1,750 Regular price₹1,990
Choose Options
23% OFF
Traditional Handmade Vastu Pooja Set with Free Manjal Stone | Verified Sustainable Home Decor on Brown Living™
Sale price₹1,950 Regular price₹2,535
27% OFF
Super Smooth Handmade Cast Iron Kadai (Wok Model) | Verified Sustainable Cookware on Brown Living™Super Smooth Handmade Cast Iron Kadai (Wok Model) | Verified Sustainable Cookware on Brown Living™
Sale price₹1,890 Regular price₹2,587
41% OFF
Super Smooth Handmade Cast Iron Roti Tawa | Verified Sustainable Cookware on Brown Living™Super Smooth Handmade Cast Iron Roti Tawa | Verified Sustainable Cookware on Brown Living™
Sale price₹1,499 Regular price₹2,534
27% OFF
Set of 6 Matt Finish Handmade Bronze Thali Plate - Complete Set | Verified Sustainable Dinner Set on Brown Living™Set of 6 Matt Finish Handmade Bronze Thali Plate - Complete Set | Verified Sustainable Dinner Set on Brown Living™
Sale price₹38,999 Regular price₹53,100
32% OFF
Matt Finish Bronze Handmade Thali Plate Large | Verified Sustainable Dinner Set on Brown Living™Matt Finish Bronze Handmade Thali Plate Large | Verified Sustainable Dinner Set on Brown Living™
Sale price₹3,999 Regular price₹5,850
23% OFF
Pure Bronze Handmade Sauté/ Fry Pan | Verified Sustainable Cookware on Brown Living™Pure Bronze Handmade Sauté/ Fry Pan | Verified Sustainable Cookware on Brown Living™
Sale price₹6,250 Regular price₹8,119
15% OFF
Traditional Bronze/ Kansa Handmade Val Uruli - Big | Verified Sustainable Cookware on Brown Living™Traditional Bronze/ Kansa Handmade Val Uruli - Big | Verified Sustainable Cookware on Brown Living™
Sale price₹4,499 Regular price₹5,290
Single Doll - Jyotsna - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,250
Play Set - Jyotsna - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Jyotsna - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Play Set - Jyotsna - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Jyotsna - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Single Doll - Judy - Cotton Fabric Toy | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Play Set - Judy - Cotton Fabric Toy | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Judy - Cotton Fabric Toy | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,650
Single Doll - Aslan - Cotton Fabric Toy | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Play Set - Aslan - Cotton Fabric Toy | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Aslan - Cotton Fabric Toy | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,650
Single Doll - Damini - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Single Doll - Damini - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Play Set - Damini - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Damini - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,650
Play Set - Damini - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Damini - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,650
Single Doll - Chandani - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Single Doll - Chandani - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,450
Play Set - Chandani - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™Play Set - Chandani - Cotton Fabric Toy - Deep | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,650
Play Set - Chandani - Cotton Fabric Toy - Warm | Verified Sustainable Role & Pretend Play Toys on Brown Living™
Sale price₹1,650

Stay in Touch!

Enter your email below to stay updated about our new collections, in-store surprises, pop-up shops and more.